Google Unveils Server with Built-in Battery Design

For the first time on Wednesday, Google opened up about the innovative design of its custom-built servers.

The timing of the reveal, which coincided with April Fool’s Day, left some wondering if the earth shattering news was a prank. If it sounds too good to be true, it probably is, right? Not so in this case. In the interest of furthering energy efficiency in the industry, Google divulged that each of its servers has a built-in battery design. This means that, rather than relying on uninterruptible power supplies (UPS) for backup power, each of Google's servers has its own 12-volt battery. The server-mounted batteries have proven to be cheaper than conventional UPS and provide greater efficiency.

Google offered additional insights into its server architecture, its advancements in the area of energy efficiency, and the company’s use of modular data centers. For the full details, I recommend reading Stephen Shankland’s coverage of the event at CNET News. It’s fascinating stuff. Plus, Google plans to launch a site in a few days with more info.

Can The Container Approach Fit Your Data Center Plans?

Conventional Data Center Facilities have now had a long history of difficulties in keeping up with the increasing demands of new server & network hardware so organizations are now looking for solutions that upgrade the facility with the technology upgrade, rather than continuing to invest millions in engineering & construction upgrades to support higher densities, the expense of having to build or move to new facilities that can handle these densities. Containers offer a repeatable standard building block. Technology has long advanced faster than facilities architecture and containerized solutions at least levels a large portion of the facility advance to the technology advance.

So why haven't we all already moved into Containerized Data Center Facilities and why are so many new facilities underway that have no plans for containers? Hold on Google just revealed for the first time that since 2005, its data centers have been composed of standard shipping containers--each with 1,160 servers and a power consumption that can reach 250 kilowatts. 1st Google showed us all how to better use the internet, now have they shown us all how to build an efficient server & Data Center? The container reduces the real estate cost substantially, but the kW cost only marginally, Google really focused its attention on efficiency savings at the server level, bravo! The weak link in every data center project will always remain the ability of the site to provide adequate redundant capacity emergency power & heat rejection. These issues do not go away in the container ideology. In fact, it could be argued that the net project cost in the container model could be greater since the UPS's & CRAC units often are located within the container, which will cause the overall count of them to be greater. Just as in any Data Center project rightsizing the utility power, support infrastructure & back up power to meet the short & long term goals of your key design criteria is the most important aspect to consider in any containerized project. What containers do accomplish is creating a repeatable standard & footprint for the IT load and how the power, air & communications are distributed to it. Organizations are spending billions of dollars planning & engineering those aspects in many cases to find out their solution is dated by the time they install their IT load. With containers when you upgrade your servers you are upgrading your power, air & communications simultaneously & keeping it aligned with your IT load.

What about the small & medium business market? Yes the containerized approach is a very viable alternative to a 100,000+ square foot conventional build, but what about the smaller applications? A container provides an all encompassing building block for technology & facility architecture but in a fairly large footprint. Not everyone has a need for 1400U's of space, 22,400 processing cores or the wherewithal to invest over $500K per modular component. Unless SMB's want to colocate or sign off to a managed service provider who is running their IT in a cloud in a new containerized Data Center, the container approach doesn't have a play for SMB or does it? There are certainly solutions in the market to help a SMB build their own smaller footprint high density movable enclosure or mini-container, it’s surprising there has been little focus on that much larger market. We are exploring some containerized approaches to the SMB market that would also address branch & division applications for large organizations where the container offerings today likely present too large a building block to be practical.

For more information about Containerized Data Centers & some of the methodologies for deployment I recommend Dennis Cronin's article in Mission Critical Magazine.

http://www.missioncriticalmagazine.com/CDA/Articles/Features/BNP_GUID_9-5-2006_A_10000000000000535271

And certainly the details on CNET about Google's Containers & Servers.

http://news.cnet.com/8301-1001_3-10209580-92.html

Data Center Power Drain [Video]

Click here to watch a recent news report from CBS5.com on what's being done to make San Francisco's data centers more energy efficient.

In the "On the Greenbeat" segment, reporter Jeffrey Schaub talks to Mark Breamfitt at PG&E and Miles Kelley at 365 Main about how utilities companies and the IT industry are working to reduce overall energy consumption. According to the report, each of 365 Main’s three Bay Area data centers uses as much power as a 150 story skyscraper, with 40 percent of that power used to cool the computers.

Spending on Data Centers to Increase in Coming Year

An independent survey of the U.S. data center industry commissioned by Digital Realty Trust indicates that spending on data centers will increase throughout 2009 and 2010.

Based on Web-based surveys of 300 IT decision makers at large corporations in North America, the study reveals that more than 80% of the surveyed companies are planning data center expansions in the next one to two years, with more than half of those companies planning to expand in two or more locations.

In addition, the surveyed companies plan to increase data center spending by an average of nearly 7% in the coming year. “This is a reflection of how companies view their datacenters as critical assets for increasing productivity while reducing costs," noted Chris Crosby, Senior Vice President of Digital Realty Trust.

To view the rest of the study findings, visit the Investor Relations section of DigitalRealtyTrust.com.

Top 3 Data Center Trends for 2009

Enterprise Systems just published the “Top Three Data Center Trends for 2009” by Duncan Campbell, vice president of worldwide marketing for adaptive infrastructure at HP. In the article, Campbell discusses how companies need to get the most out of their technology assets and, in the coming year, data centers will be pressured to "maintain high levels of efficiency while managing costs". In addition, companies will need to make an up-front investment in their data center assets in order to meet complex business demands.

Campbell predicts:

• “There will be no shortage of cost-cutting initiatives for enterprise technology this year.”
• “As virtualization continues to enable technology organizations to bring new levels of efficiency to the data center, the line between clients, servers, networks and storage devices will continue to blur.”
• “Blade offerings will continue to mature in 2009. Server, storage, and networking blades will continue to improve their energy efficiency and reduce data center footprints. Vendors are also now developing specialty blades, finely tuned to run a specific application.”

Efficiency, agility, and scalability will remain priorities for companies. By taking advantage of innovative data center technologies, companies can further reduce costs while increasing productivity – a goal that is of particular importance during challenging economic times.

It’s Nap Time for Data Centers

Yesterday at the International Conference on Architectural Support for Programming Languages and Operating Systems in Washington, D.C., researchers from the University of Michigan presented a paper, titled “PowerNap: Eliminating Server Idle Power”.

“One of the largest sources of energy-inefficiency is the substantial energy used by idle equipment that is powered on, but not performing useful work,” says Thomas Wenisch, assistant professor in the department of Electrical Engineering and Computer Science. In response to this problem, Wenisch's team has developed a technique to eliminate server idle-power waste.

Their paper addresses the energy efficiency of data center computer systems and outlines a plan for cutting data center energy consumption by as much as 75 percent. This would be accomplished through the concurrent use of PowerNap and the Redundant Array for Inexpensive Load Sharing (RAILS). PowerNap is an energy-conservation approach which would enable the entire system to transition rapidly between a high-performance active state and a near zero-power idle state in response to instantaneous load, essentially putting them to sleep as you would do with an ordinary laptop. RAILS is a power provisioning approach that provides high conversion efficiency across the entire range of PowerNap’s power demands.

The paper concludes:

PowerNap yields a striking reduction in average power relative to Blade of nearly 70% for Web 2.0 servers. Improving the power system with RAILS shaves another 26%. Our total power cost estimates demonstrate the true value of PowerNap with RAILS: our solution provides power cost reductions of nearly 80% for Web 2.0 servers and 70% for Enterprise IT.

To read the full text, please visit Wenisch’s site to download a PDF of the paper: http://www.eecs.umich.edu/~twenisch/?page=publications.php.

Finding the Silver Lining During an Economic Downturn

It seems, no matter which way you look these days, there’s more bad news. Job losses are up. The stock market is down. But not every business is focusing on the negative. In fact, there’s even a growing list of companies refusing to take part in the recession. As Jamie Turner at the 60 Second Marketer writes:

To be sure, times are tough. They’re downright B-A-D. But the world isn’t ending. The sky is not falling. In fact, you and your business will be here tomorrow and the next day — if you stop focusing on the negative and start focusing on the positive.

In light of this, I’d like to highlight one company who sees data center opportunity despite the poor economy: Juniper Networks. According to this article in Network World, Juniper has “launched an aggressive campaign to expand its enterprise business with a targeted assault on the data center.” They’ve announced a project, called Stratus, which their blog describes as an attempt to “create a single data center fabric with the flexibility and performance to scale to super data centers, while continuing to drive down the cost and complexity of managing the data center information infrastructure.”

And why announce Stratus now? Tom Nolle, president of consultancy CIMI Corp, explains: “Juniper cannot hope to match Cisco in breadth so it is making that an asset instead of a liability. Juniper is timing its success with Stratus to the economy's recovery and to developing symbioses with partners.”

That’s the kind of strategic, fighting spirit that helps a company come out on top, wouldn’t you say?

Improving Mobile Applications in the Enterprise

Look for Michael Petrino, vice president of PTS Data Center Solutions, in the latest issue of PROCESSOR (Vol.31, Issue 8).

In "Essential Mobile Tools: Maximize Your Mobile Toolset to Better Unlock Wireless’ Potential", Petrino shares his thoughts on the importance of establishing the right power infrastructure in order to improve the broadcast range of on-campus wireless connections.

The article discusses several easy-to-implement ways that enterprises can make better use of mobile applications so that they can support mobile employees without placing an unnecessary burden on the data center or IT support teams. It features insights from Robert Enderle, an analyst for the Enderle Group, and Joel Young, CTO and senior vice president of R&D at Digi International.

To read the full article, please visit PROCESSOR.com.

Acquisition of NTA’s Technology Consulting Assets

I’m pleased to announce that PTS has officially acquired critical components of Nassoura Technology Associates, LLC (NTA) including all of its technology consulting assets. If you are not already familiar with NTA, they were a leading technology consulting and engineering firm based in Warren, New Jersey who in-house developed the widely acclaimed software product, dcTrack3.0. Recently, Raritan, Inc. purchased NTA’s dcTrack3.0 product in a separate transaction.

NTA’s assets will enable us to expand our existing technology consulting service offerings including network, structured cabling, security, and audio/visual design. Furthermore, this acquisition enables us to enhance our existing library of technical drawings, specifications, and request for proposal (RFP) documentation. Also included in the acquisition was the transfer of documents for all NTA’s completed client projects across a broad spectrum of industries.

If you are a previous client of NTA, we will continue to maintain your design documents and provide you with the expert level of service you had become accustomed to as an NTA client. We are extremely excited to expand our customer base and to have this opportunity to improve our client deliverables by acquiring the assets of one of the most influential design firms serving the data center industry.

In addition to the acquisition of NTA’s technology consulting assets, we are also pleased to announce the addition of six (6) new employees to our growing family of data center experts. We are sure they will contribute substantially to PTS’ continued growth in 2009. The new employees include data center solutions professionals, Andrew Graham, Peter Graham, and Michael Piazza as well as architect, Michael Relton, and senior electrical engineer, Alex Polsky, P.E.

The latest new employee is data center software development and pioneer, Dave Cole. Dave has a storied history of developing software and hardware products for System Enhancement Corporation, later purchased by APC, and Hewlett-Packard. Most notably however, Dave founded and then sold his company, The Advantage Group, along with his industry leading data center support infrastructure device monitoring product to Aperture, later purchased by Emerson. Stay on the lookout for further announcements as to what Dave and I are up to.

Data Centers Understaffed and Underutilized?

The following news snippet from SearchStorage.com caught my eye and I couldn’t resist sharing it here:

Symantec Corp.'s State of the Data Center 2008 report paints a picture of understaffed data centers and underutilized storage systems.

The report, based on a survey of 1,600 enterprise data center managers and executives, found storage utilization at 50%. The survey also discovered that staffing remains a crucial issue, with 36% of respondents saying their firms are understaffed. Only 4% say they are overstaffed. Furthermore, 43% state that finding qualified applicants is a problem.

Really interesting numbers, particularly when it comes to staffing issues. With so many layoffs and other cutbacks happening, it’s not so surprising that firms feel understaffed. However, with the national unemployment rate reaching 7.2 percent for December, I don’t think finding qualified applicants will be as much of a problem in 2009. As for the underutilization of storage systems, this is a major contributor to high data center costs. If corporate budgets continue to get slashed, I can guarantee that virtualization is going to stay right at the top of most data center managers to-do lists for the foreseeable future.

(By the way, if you’re an unemployed techie, you might want to check out this article from CIO.com. Socialtext is offering its social networking tools free to laid-off workers who want to form alumni networks and share job leads.)