Finding the Silver Lining During an Economic Downturn

It seems, no matter which way you look these days, there’s more bad news. Job losses are up. The stock market is down. But not every business is focusing on the negative. In fact, there’s even a growing list of companies refusing to take part in the recession. As Jamie Turner at the 60 Second Marketer writes:

To be sure, times are tough. They’re downright B-A-D. But the world isn’t ending. The sky is not falling. In fact, you and your business will be here tomorrow and the next day — if you stop focusing on the negative and start focusing on the positive.

In light of this, I’d like to highlight one company who sees data center opportunity despite the poor economy: Juniper Networks. According to this article in Network World, Juniper has “launched an aggressive campaign to expand its enterprise business with a targeted assault on the data center.” They’ve announced a project, called Stratus, which their blog describes as an attempt to “create a single data center fabric with the flexibility and performance to scale to super data centers, while continuing to drive down the cost and complexity of managing the data center information infrastructure.”

And why announce Stratus now? Tom Nolle, president of consultancy CIMI Corp, explains: “Juniper cannot hope to match Cisco in breadth so it is making that an asset instead of a liability. Juniper is timing its success with Stratus to the economy's recovery and to developing symbioses with partners.”

That’s the kind of strategic, fighting spirit that helps a company come out on top, wouldn’t you say?