Get the Most Out of Your Data Center in 2009

With the economy in turmoil and fears of recession keeping corporate budgets tight, it’s important that organizations get the most bang-for-the-buck with their IT resources. With that in mind, I’d like to recommend another article that looks to the coming year with a proactive mindset.

Utility Automation & Engineering T&D and Electric Light & Power online recently published the “Top 10 Ways to Get More from Your Data Center in 2009”, as outlined by Chuck Spears of Emerson Network Power. The suggestions include:

1. Cover your bases.
2. Look inside before outside.
3. Assess before action.
4. Go from room to rack.
5. Cap the cold aisle.
6. Check the weather forecast.
7. Watch often, if not always.
8. Improve energy utilization.
9. Avoid cutting corners.
10. Don’t stop thinking about tomorrow.

While the article acknowledges that “[t]he coming year will undoubtedly require data center and IT managers to get maximum value from their facility without making significant enhancements”, it urges data center managers to bear in mind that “numerous opportunities exist throughout the data center to do more with less.”

I like to frame it in the following terms: “Sometimes adversity is what you need to face in order to become successful.” Lean times can help trim the fat from your operations and can encourage your business to make the most of what it has. In doing so, your organization may emerge stronger than ever before.

Top 10 IT Trends for 2009

Baseline, a magazine for technology leaders and business executives, just published a great slideshow on the IT trends to watch in 2009.

Knowledge of the top industry trends can make your company more agile when it comes to implementing information technology and “can give your company the advantage it needs to do business in this challenging economic environment.”

The highlighted trends include:

• Software as a service (cloud computing),
• Continued virtualization of data center technologies, and
• The move toward energy-efficient data centers.
  

(They’ve also posted a slideshow on the 50 most influential people in business IT. Are you one of them?)

PTS to Provide Services for Verari’s FOREST Container Data Center

I’m happy to announce that PTS Data Center Solutions has partnered with Verari Systems to provide design and construction services for Verari’s FOREST Container data center consolidation solution. The combination of Verari’s modular, portable data center that is deployable virtually anywhere, with the broad project expertise of PTS, provides organizations with a complete and secure “ready to go” alternative to traditional brick-and-mortar data centers.

Unlike the traditional bid-build process which costs more, takes more time to execute and requires more resources to manage, the Verari/PTS FOREST Container construction strategy condenses the exercise into a clear and concise process. The combination of a portable data center with our turnkey services addresses consolidation needs with minimal disruption to business operations.

Recently named as a finalist in the “Clean Technology Category” of the 15th Annual AeA San Diego Council's High Tech Awards, the FOREST container is designed to house over 2000 blade-based compute servers or nearly 12 petabytes of blade-based storage by utilizing Verari’s BladeRack® 2 X-Series platforms in a modular unit. Energy spending is dramatically reduced by the Verari FOREST Container’s ultra efficient power subsystems and patented Vertical Cooling Technology™, boosting reliability, performance and availability.

Click here to learn more.

Data Center Decisions Conference in Chicago

This Thursday, October 23rd, I’ll be a featured speaker at the 2008 Data Center Decisions Conference in Chicago, IL. This year’s conference will focus on four major topics: data center design, systems management, virtualization, and disaster recovery.

While the pace of data center and facility design improvements has continually lagged that of IT systems demand, in the last two years vendors have been rolling out various tools to help engineers design appropriate power and cooling infrastructure as well as help data center managers plan for IT capacity growth. My presentation delves into the capacity planning and modeling tools available for data center design and management.

In addition to providing an overview of the data center facility design life-cycle, I’ll discuss the tools available, review their functionalities, and advise on which data center products are worth using. This will cover new capacity planning tools from APC, Emerson/Aperture, and Rackwise as well as the role of CFD modeling software and services. I’ll also be available for questions during the daily exhibit hall receptions "Ask the Expert" segment.

For complete conference information and to register for free admission, visit the Data Center Decisions website at http://datacenterdecisions.techtarget.com/. I hope to see you there!

Ongoing Maintenance & Monitoring

It is an obvious truism that given enough time everything will fail. The only tool we have at our disposal to hopefully delay this eventuality is maintenance service. Unfortunately, it’s another truism that for most small computer room operations, this vital step is not performed. As is unfortunately typical, we often put off short-term inconvenience for future unplanned and unpredictable grief.

Whatever the circumstance, there are plenty of tools to simplify the organization, planning, scheduling, and performance of field preventative maintenance. Real-time monitoring systems can serve as the front line of defense against unplanned outages.

PTS emphasizes utilizing IP and Web technologies to oversee and control critical support systems from just about anywhere. For power monitoring, we prefer to take advantage of the growing trend in the power strip manufacturing industry by having clients deploy power strips that can measure at the receptacle, therefore at the device level. For example, simple alarming of support infrastructure as critical load values approach predetermined thresholds will prevent against failures due to overload conditions and therefore curtail availability stripping outages.

In any case, monitoring systems for IT attributes and physical attributes should provide proactive management and enable the quick assessment of your present situation and notify the appropriate personnel should situations that threaten availability.

Is preventative maintenance high enough on your data center to-do list? What technologies do you rely on to monitor your critical systems?

Receptacle Level Load Monitoring & Control

Power monitoring and control at the receptacle or rack level is a hot topic lately. Part of the interest can be attributed to the lure of the unknown – that feeling of “I’m not sure why I want it, but I’ll probably need it!” But there are some really solid reasons for data center managers to consider receptacle-level power monitoring/control solutions.

The ability to trace watts information at the power strip level gives a much clearer picture of how much power a data center consumes. If I have an under-performing asset, it’s easy to earmark for replacement if the problem can be measured down to the receptacle level. If an asset is under-utilized, it can be easily targeted for virtualization.

There are a number of products that can be used for receptacle-level power monitoring and management. Take, for instance, the RPC series of power management solutions from Baytech. These units let you manage power more efficiently by remotely turning on/off receptacles or rebooting unresponsive equipment. (You can read more about Baytech’s products in “Better Monitor & Control Power” at Processor.com.)

Raritan offers Remote Power Control (RPC) units that allow you to control power usage at the socket level. The units have individual LED indicators for each receptacle and, in the case of an outage, offers receptacle status retention so that power is restored only to those assets that were on previously.

There are also the Synaptix™ power distribution units from Epicenter. These products come in a variety of receptacle configurations, offer the ability to measure consumption at each individual receptacle, and can be accessed remotely.

It will be interesting to measure the true impact of these units on data center power efficiency. Don’t be surprised to find me writing a white paper on the use of receptacle-level power solutions in the coming months.

New White Paper on Power Usage

Managing data center power usage is critical due to rising energy costs and diminishing supplies. But where do you start?

To help answer this question, PTS Data Center Solutions in collaboration with Raritan, a leading manufacturer of power management products, developed a new white paper that examines the myths and realities of power usage in the data center.

Entitled “Power Moves: Understanding what you know - and don't know - about power usage in your data center”, the white paper shows IT professionals how to calculate data center power efficiency and set standards to align with the Green Grid. Its findings are based on a series of tests which examined the effects of heat, airflow and power usage in a working server environment using 3-D CFD software and intelligent power distribution units (iPDUs), among other devices.

The hypothesis was that, by knowing more about their real-time operational environment, data center managers would be empowered to manage smarter. Key findings include:

• Servers are not necessarily needed to add computational power;
• OpEx expenses can be reduced without putting required computing at risk; and
• Running servers at 80 to 100 percent can be more beneficial than running at the industry average of 60-80 percent.

To download the free white paper, please visit the PTS Media Library.

Tips for Handling Data Center Moves and Shortages of Space

Look for PTS Data Center Solutions in the July 11th issue of Processor magazine (Vol.30, Issue 28).

Kurt Marko interviewed me for the feature article, “Need More Data Center Space?: IT Managers Are Faced With Options Ranging From Simple Housekeeping To Major Construction”. Adding data center space can be a complex and costly issue. If your data center runs out of room, the basic options are 1) reorganize and consolidate to get the most out of your existing space, 2) upgrade your technology to increase density, 3) call in a contractor to renovate and expand your current facility, 4) add on a data center in a box, or 5) build a bigger-better data center. Marko’s article discusses your options and gives a rundown of the pros/cons of each.

Michael Petrino, vice president at PTS Data Center Solutions, also appears in this issue of Processor. In Bruce Gain’s article, “Data Center Moving Day: There Is No Such Thing As ‘Over Planning’”, Michael shares his thoughts on how to prepare for a data center relocation project. Topics covered include the overall planning process, what to look for when hiring professional movers, the costs of up-time and down-time, transport options, and other complications.

Click on the links above to read the articles, or view the entire issue as a PDF.

Data Center Energy Summit 2008

On June 26th, the Silicon Valley Leadership Group (SVLG) held its first Data Center Energy Summit in Santa Clara, CA. The industry event focused on issues involving data center sustainability, energy efficiency and green computing.

In conjunction with Accenture and the Lawrence Berkeley National Laboratory (LBNL), the SVLG also unveiled a report containing real world case studies from its Energy Efficient Data Center Demonstration Project. You can download the report here: http://accenture.com/SVLGreport. Put together in response to the Environmental Protection Agency (EPA)’s report to Congress on data center energy efficiency, the report examines a number of innovative energy-saving initiatives.

Ken Oestreich from Cassatt points out in his blog that the bulk of the projects focused on improving infrastructure. He raises the following point:

My take is that the industry is addressing the things it knows and feels comfortable with: wires, pipes, ducts, water, freon, etc. Indeed, these are the ‘low-hanging fruit’ of opportunities to reduce data center power. But why aren't IT equipment vendors addressing the other side of the problem: Compute equipment and how it's operated?

I agree with Oestreich that methods for reducing the energy consumption of IT equipment definitely need to be explored further, but I think this report is a great step forward for the industry in terms of validating the EPA’s research and providing actionable data. I’m sure we’ll see more regarding IT equipment operations in future research.

As a side note, Data Center Knowledge has set up a calendar to help data center professionals keep track of upcoming industry events. Check it out: DataCenterConferences.com.

PTS Data Center Solutions Turns 10-Years Old!

Time flies like the wind. Fruit flies like bananas.
-- Groucho Marx

All kidding aside, time really does fly! It's hard for me to believe, but it was a decade ago that we founded PTS Data Center Solutions (known way-back-when as Power Technology Sales, Inc.). Our goal then, as it is now, was to provide our clients with unparalleled service and optimal solutions to meet their data center and computer room needs.

As we celebrate the company’s tenth anniversary, I’d like to express my appreciation to our hardworking team of consultants, engineers, designers, field service technicians, IT personnel and business staff, as well as our families, friends, business colleagues and clients for being part of our success.

While founded and headquartered in Franklin Lakes, New Jersey, our firm has experienced significant growth over the years, starting with the opening of our West Coast office in Orange County, California in 2004. Just a few years later, PTS Data Center Solutions completed the expansion and reorganization of our NJ facilities – an accomplishment that doubled the amount of useable office and warehouse space available to our team. We also upgraded our computer room, which hosts PTS' live environment and operates as a demonstration center for potential clients to see our work first-hand.

Over the course of the last decade, we’ve had the pleasure of working with small and medium-sized companies as well as large enterprise organizations across a broad spectrum of industry verticals. We’ve grown to become a multi-faceted turnkey solutions provider, offering services for consulting, engineering, design, maintenance, construction, monitoring and more. One of the more recent additions to our business offerings is our Computational Fluid Dynamic (CFD) Services, which use powerful 3-D CFD software for the design, operational analysis, and maintenance for data center and computer rooms of all types and sizes.

Our online presence has also grown. We’ve expanded our corporate website several times to provide new resources for our visitors. To help provide our clients and other IT professionals with insights on common data center issues, we began blogging in 2006. (I’d like to thank all of our readers for your comments and ongoing support!) Just a few months ago, we launched our own Facebook Page to help you stay up-to-date with the latest blog posts, our speaking engagements and other upcoming events. And, coming soon, look for me to be a guest blogger for the “World’s Worst Data Centers” contest, sponsored by TechTarget and APC.

This really is an exciting time for everyone at PTS Data Center Solutions. Reaching this milestone is a great achievement for our company and we’re looking forward to what the next ten years have to offer. Here's to the decades ahead!