Saturday, January 29, 2011

To COLO or Not To COLO Part II

There are many valid reasons to COLO or outsource part of your data processing and storage requirements, but we are finding that there are many misconceptions about cost benefits in making a decision to COLO and that cost is typically the determining factor even though there is no real savings. What is often overlooked in evaluating data center strategy options; owning and operating a data center versus COLO space is that even if I outsource the processing and data storage I cannot outsource the need for a local network and facility support infrastructure so I still need an environmentally controlled data center with conditioned power and back-up to support my local network, WAN connectivity, security & phone systems. You can never outsource the entire facilities mission critical infrastructure can you?

For a true comparison, we need to look at hosted space for my processing & data storage while owning a small data center to support my local network, facility and safety equipment with power & bandwidth costs for both the local & COLO spaces versus owning the data center to accommodate my processing, data storage, network, facility and safety equipment with its operating costs to support everything in that single facility. With the COLO option we can reduce CAPEX from having to expand the mission critical facility by hosting the need for additional servers & data storage, but building with modular scalable data center solutions can accomplish that goal with financing and an added bonus of tax depreciation. There are cases where costs for power in a location are over .20 per kWr that hosting becomes more attractive for my processing and data storage, but it would still be less costly to relocate your processing and data storage to an area with lower utility costs and continue to own as hosting facilities always have a mark-up on at least one facet of space, power, bandwidth and support. While COLO has a lower initial CAPEX, its higher OPEX absolutely ensures the COLO model will always be more expensive in the long run. So if COLO isn’t less expensive in the long run, why are COLO facilities popping up like rabbits in springtime?

The 3 real reasons to host & the cause of the COLO boom are:
1.) We can't keep up with the expansion demand; we’re going to run out of space, power or cooling for our processing and data storage before we can alter our facilities to accommodate the growth
2.) We don't have the internal expertise to effectively plan, build, manage and operate our own data centers to the availability requirements of our businesses. I'll expand on this one a little to say that many organizations haven't effectively planned, designed or engineered their data centers in the past so they only got 3 years out of their 10 year data center plan. They built structured cabling or power infrastructure to meet their needs for bandwidth and power today so their data center quickly became outdated. For organizations like this data centers were a bad investment. Perhaps they should look to make improvements in their decision making in this area or rely more on effective consulting engineers.
3.) We don't want to be in the business of owning and operating a data center and want to focus our attention to our core business. Careful with this one as I've yet to see an organization operate a facility without a network, security system and phone system which require a small data center, of course we can outsource the operations and maintenance of a small data center’s operation but not the responsibility.

If we are doing an effective job with management and decision making, it will always be less expensive in the long run to own and operate our data centers. Stakeholders and decision makers should be more careful in their dreams of getting out of the data center business as well because nowadays it is the business. COLO facilities don't alleviate us of the responsibility for effectively protecting and managing our mission critical assets. COLO facilities can only reduce the data processing & storage components to deliver what might be unobtainable in our existing facilities or difficult to obtain in time given an aggressive IT expansion in our own facilities. Yes there are numerous ways to effectively shed some of the responsibility, with hosting effectively shedding some of the processing, data storage and DR responsibilities, but we will never get away from all of the responsibility for our data center or the ultimate responsibility.

Tuesday, January 04, 2011

Energy Efficient Ethernet?

With just about every IT and Data Center project today including an efficiency initiative, I’m wondering how many are considering Energy Efficient Ethernet in their network & cabling plant designs?

Did you know that only copper not fiber can take advantage of energy savings from WOL – Wake on LAN and LPI – Low Power Idle, which are features covered in IEEE’s ratification of 802.3az for Energy Efficient Ethernet? Did you know that only copper, not fiber, can take advantage of existing power saving features like Power Back Off in today’s Ethernet standard?

With Data Centers (1) IT watt saved typically results in (2.8) watts saved overall due to the costs and losses incurred running the support infrastructure. So should we look to design our cabling infrastructure using copper standards? With FCOE, Infiniband over Ethernet and converged networks also running VoIP and video, it is clear the long range plan should be to continue support Ethernet standards. It is also best practice to design cabling infrastructure to support 2 levels of bandwidth ahead of our requirements today. Consider that CAT7a supports 40Gbps and in any cabling or IT design for that matter we also look to be backwards compatible, which is why ISO has adopted the GG45 connector that supports CAT7a with backwards compatibility to CAT5. Of course for distances over 100M we must design with fiber, but in many cases we should be considering MPO/MTP fiber as there are fan out cables to support the LC 10Gbps connections we need today where MPO will support the 40Gbps & 100Gbps we need to future proof my cabling infrastructure. For shorter distances the choice has typically been copper distribution and with the existing power saving features like Power Back Off and those to come in IEEE 802.3az WOL – Wake On LAN and LPI – Low Power Idle, I believe the preferred cabling distribution under 100M for Ethernet will continue to be copper. What do you think?

I’m really looking forward to hearing what industry experts from Berk-Tek, JDSU, and The Siemon Company have to say about running higher than 10Gbps transmissions over twisted paid later this month, perhaps you should check it out as well?
http://www.cablinginstall.com/index/webcasts/webcast-display/8987512704/webcasts/cabling-installation-maintenance/live-events/-twisted-pair_cabling.html

Here's an excellent article on Energy Efficient Ethernet in CIO magazine:
http://www.cio.com/article/601339/How_to_Migrate_to_Energy_Efficient_Ethernet?taxonomyId=3028

Wednesday, December 08, 2010

Cutting Back on Data Center Equipment Costs

In the November 19 issue of PROCESSOR, Carmi Levy examines how cost-conscious IT directors, CIOs, and CFOs are saving money by turning to the “gray market” to buy name-brand goods through nontraditional channels. The downside to cutting costs in this manner is that it “can impact warranty coverage, parts availability, and service turnaround and must be calculated into the ROI to ensure the cost savings justify these potential drawbacks.”

Key points of the article include:

• Choose usage scenarios carefully. Deploy gray market-sourced hardware in non-front-line applications such as testing and backup, where outages have less impact on business operations.
• Calculate energy costs. New hardware is typically more efficient than used equipment. Project lifetime power and cooling costs to arrive at realistic TCO figures.
• Know your vendor. Work only with trusted partners who own their quality control processes and stand behind their products.


Our team is sensitive to the budgetary needs of IT decision makers. Beyond shopping around for focused purchases of data center equipment, we encourage organizations to look for ways to get the greatest mileage out of existing equipment. To streamline this process, we’ve developed an integrated, best-in-class solution that enables more effective data center management and maintenance of all support infrastructure.

PTS’ Data Center Maintenance Management Software solution (DCMMS) is a turnkey, web-based application which helps organizations increase support infrastructure asset life, track maintenance details, predict and prevent equipment failures, improve labor productivity, reduce equipment downtime, minimize investment in inventory, and lower the total cost of data center maintenance.

This new class of data center management software is available for purchase or as a Software as a Service (SaaS) solution. The cost of the product is based upon the size of assets under management and is tiered to support large-scale data center management operations. For details, please visit http://www.data-center-maintenance-management.com/.

Wednesday, December 01, 2010

Cyber Monday Highlights Efficiency Issues

While consumers may save energy by shopping from home instead of driving from store to store, data center operators seem to be burning the candle at both ends. In the article, “Is Cyber Monday Really Energy Efficient?,” Michael Kanellos at Greentech reports:

In an average year, the top 40 retailers spend an estimated $110 million more on energy during than they should in preparing for Cyber Monday, the first workday after Thanksgiving that's been enshrined as the start of the online holiday shopping season, according to data center efficiency experts at Sentilla.


This leads to a significant increase in carbon-dioxide emissions and billions of dollars wasted on operations and capital costs. In fact, Greentech reports that many companies “go on buying binges months before and eventually install 30 percent more equipment than they need” for the holiday shopping season.

Energy efficiency is, perhaps, second only to performance when deciding upon data center facility and network design. The high cost of power alone can take a dramatic chunk out of seasonal profits. Furthermore, devices that consume more power require more cooling which not only further increases energy costs but impacts the physical design of the data center. The market has been flooded with various facility and product design techniques promising energy efficiency savings. To find out which specific strategies yield the best results, download a free copy of our newest white paper, “Impact of IT Upgrades on Energy Usage and Operational Costs” [PDF].

Thursday, November 18, 2010

Impact of IT Upgrades on Energy Usage and Operational Costs

With energy costs skyrocketing, it is becoming increasingly important that data center operators incorporate energy efficiency savings without sacrificing performance. In answer, the market has been flooded with various facility and product design techniques promising energy efficiency savings. But how well do they actually work?

To find out, our team at PTS upgraded the IT systems within our own facility and operations in order to validate the energy efficiency savings estimates.

Our first step was to create a baseline to measure the IT performance, capacity, and energy consumption. Next, we redesigned our IT systems with the goal of reducing energy consumption. We also wanted to increase the capacity without sacrificing performance. Lastly, we measured results to assess confirmation of the expectations.

In the end, we consolidated our sever footprint by 60% and reduced IT energy consumption by 24%, yielding a 26% drop in facility power consumption.

Our conclusion is that these results are not anecdotal in that the energy savings realized as a result of this study are completely scalable with larger, more complex data center and computer room facilities. Additionally, these energy savings may be realized without sacrificing IT performance and systems availability, while improving overall systems capacity.

To find out the details of our systems redesign and what specific strategies yield the best results, read our complete white paper “Impact of IT Upgrades on Energy Usage and Operational Costs” [PDF].

Friday, October 01, 2010

Data Center Events for October 2010

Here’s a look at the data center industry events that our team will be attending in October.

Data Center World
October 3-6, 2010

Viva Las Vegas! PTS Data Center Solutions will be presenting and exhibiting at the Fall 2010 Data Center World Event at the Mirage Hotel and Convention Center in Las Vegas, Nevada. Our representatives will take part in the “Upgrade or Build: You Decide” roundtable discussion, as well as speak in three sessions during the event:

• Achieve Higher Availability with an Effective Plan for Data Center Maintenance
• Data Center Builds and Expansions: From Concept to Completion
• Data Center Maintenance Management Software - Case Study Examples of Improved Maintenance Management

Please visit us at booth #207 and learn more about the successful Data Center Maintenance Management Software (DCMMS) Solution.


Interop New York
October 20-21, 2010

Our team is also exhibiting at the Fall Interop conference and tradeshow at the Javits Convention Center in New York City. The event runs from October 18-22 with the tradeshow open October 20-21. This year’s conference features the Enterprise Cloud Summit: 2 days devoted to cloud computing: standards, infrastructure decisions and economics to transform your IT organization.

PTS partner Enterasys Networks is the lead Interop Network (show network) provider and is providing personal tours of the network. Make sure you visit us at booth #756 across from the interoperability and show network area for a tour.

Monday, September 06, 2010

Data Center Design News

Our data center design experts are often asked to share insights with leading industry publications. Here is a sampling of our recent appearances:

Upgrading Building Wiring To Support Gigabit & Higher
Use The Newest Technologies & Follow Latest Standards
PROCESSOR, Vol.32 Issue 18

Cabling projects are so disruptive and chaotic, most companies wait until they expand existing facilities or move to a new one before replacing cabling. Cabling expert Andrew Graham shares his thoughts on Gigabit Ethernet (GbE) and the need for faster networks and consequent wiring upgrades.

Building a Data Center: Tips for a Smooth Process
Data Center Post, August 27, 2010

Michael Petrino, vice president at PTS Data Center Solutions, offers tips for selecting a professional services firm, coordinating internal and external data center design teams, and ensuring a smooth transition during the data center build process.