Energy Efficient Ethernet?

With just about every IT and Data Center project today including an efficiency initiative, I’m wondering how many are considering Energy Efficient Ethernet in their network & cabling plant designs?

Did you know that only copper not fiber can take advantage of energy savings from WOL – Wake on LAN and LPI – Low Power Idle, which are features covered in IEEE’s ratification of 802.3az for Energy Efficient Ethernet? Did you know that only copper, not fiber, can take advantage of existing power saving features like Power Back Off in today’s Ethernet standard?

With Data Centers (1) IT watt saved typically results in (2.8) watts saved overall due to the costs and losses incurred running the support infrastructure. So should we look to design our cabling infrastructure using copper standards? With FCOE, Infiniband over Ethernet and converged networks also running VoIP and video, it is clear the long range plan should be to continue support Ethernet standards. It is also best practice to design cabling infrastructure to support 2 levels of bandwidth ahead of our requirements today. Consider that CAT7a supports 40Gbps and in any cabling or IT design for that matter we also look to be backwards compatible, which is why ISO has adopted the GG45 connector that supports CAT7a with backwards compatibility to CAT5. Of course for distances over 100M we must design with fiber, but in many cases we should be considering MPO/MTP fiber as there are fan out cables to support the LC 10Gbps connections we need today where MPO will support the 40Gbps & 100Gbps we need to future proof my cabling infrastructure. For shorter distances the choice has typically been copper distribution and with the existing power saving features like Power Back Off and those to come in IEEE 802.3az WOL – Wake On LAN and LPI – Low Power Idle, I believe the preferred cabling distribution under 100M for Ethernet will continue to be copper. What do you think?

I’m really looking forward to hearing what industry experts from Berk-Tek, JDSU, and The Siemon Company have to say about running higher than 10Gbps transmissions over twisted paid later this month, perhaps you should check it out as well?
http://www.cablinginstall.com/index/webcasts/webcast-display/8987512704/webcasts/cabling-installation-maintenance/live-events/-twisted-pair_cabling.html

Here's an excellent article on Energy Efficient Ethernet in CIO magazine:
http://www.cio.com/article/601339/How_to_Migrate_to_Energy_Efficient_Ethernet?taxonomyId=3028

Cutting Back on Data Center Equipment Costs

In the November 19 issue of PROCESSOR, Carmi Levy examines how cost-conscious IT directors, CIOs, and CFOs are saving money by turning to the “gray market” to buy name-brand goods through nontraditional channels. The downside to cutting costs in this manner is that it “can impact warranty coverage, parts availability, and service turnaround and must be calculated into the ROI to ensure the cost savings justify these potential drawbacks.”

Key points of the article include:

• Choose usage scenarios carefully. Deploy gray market-sourced hardware in non-front-line applications such as testing and backup, where outages have less impact on business operations.
• Calculate energy costs. New hardware is typically more efficient than used equipment. Project lifetime power and cooling costs to arrive at realistic TCO figures.
• Know your vendor. Work only with trusted partners who own their quality control processes and stand behind their products.

Our team is sensitive to the budgetary needs of IT decision makers. Beyond shopping around for focused purchases of data center equipment, we encourage organizations to look for ways to get the greatest mileage out of existing equipment. To streamline this process, we’ve developed an integrated, best-in-class solution that enables more effective data center management and maintenance of all support infrastructure.

PTS’ Data Center Maintenance Management Software solution (DCMMS) is a turnkey, web-based application which helps organizations increase support infrastructure asset life, track maintenance details, predict and prevent equipment failures, improve labor productivity, reduce equipment downtime, minimize investment in inventory, and lower the total cost of data center maintenance.

This new class of data center management software is available for purchase or as a Software as a Service (SaaS) solution. The cost of the product is based upon the size of assets under management and is tiered to support large-scale data center management operations. For details, please visit http://www.data-center-maintenance-management.com/.

Cyber Monday Highlights Efficiency Issues

While consumers may save energy by shopping from home instead of driving from store to store, data center operators seem to be burning the candle at both ends. In the article, “Is Cyber Monday Really Energy Efficient?,” Michael Kanellos at Greentech reports:

In an average year, the top 40 retailers spend an estimated $110 million more on energy during than they should in preparing for Cyber Monday, the first workday after Thanksgiving that's been enshrined as the start of the online holiday shopping season, according to data center efficiency experts at Sentilla.

This leads to a significant increase in carbon-dioxide emissions and billions of dollars wasted on operations and capital costs. In fact, Greentech reports that many companies “go on buying binges months before and eventually install 30 percent more equipment than they need” for the holiday shopping season.

Energy efficiency is, perhaps, second only to performance when deciding upon data center facility and network design. The high cost of power alone can take a dramatic chunk out of seasonal profits. Furthermore, devices that consume more power require more cooling which not only further increases energy costs but impacts the physical design of the data center. The market has been flooded with various facility and product design techniques promising energy efficiency savings. To find out which specific strategies yield the best results, download a free copy of our newest white paper, “Impact of IT Upgrades on Energy Usage and Operational Costs” [PDF].

Impact of IT Upgrades on Energy Usage and Operational Costs

With energy costs skyrocketing, it is becoming increasingly important that data center operators incorporate energy efficiency savings without sacrificing performance. In answer, the market has been flooded with various facility and product design techniques promising energy efficiency savings. But how well do they actually work?

To find out, our team at PTS upgraded the IT systems within our own facility and operations in order to validate the energy efficiency savings estimates.

Our first step was to create a baseline to measure the IT performance, capacity, and energy consumption. Next, we redesigned our IT systems with the goal of reducing energy consumption. We also wanted to increase the capacity without sacrificing performance. Lastly, we measured results to assess confirmation of the expectations.

In the end, we consolidated our sever footprint by 60% and reduced IT energy consumption by 24%, yielding a 26% drop in facility power consumption.

Our conclusion is that these results are not anecdotal in that the energy savings realized as a result of this study are completely scalable with larger, more complex data center and computer room facilities. Additionally, these energy savings may be realized without sacrificing IT performance and systems availability, while improving overall systems capacity.

To find out the details of our systems redesign and what specific strategies yield the best results, read our complete white paper “Impact of IT Upgrades on Energy Usage and Operational Costs” [PDF].

Data Center Events for October 2010

Here’s a look at the data center industry events that our team will be attending in October.

Data Center World
October 3-6, 2010

Viva Las Vegas! PTS Data Center Solutions will be presenting and exhibiting at the Fall 2010 Data Center World Event at the Mirage Hotel and Convention Center in Las Vegas, Nevada. Our representatives will take part in the “Upgrade or Build: You Decide” roundtable discussion, as well as speak in three sessions during the event:

• Achieve Higher Availability with an Effective Plan for Data Center Maintenance
• Data Center Builds and Expansions: From Concept to Completion
• Data Center Maintenance Management Software - Case Study Examples of Improved Maintenance Management

Please visit us at booth #207 and learn more about the successful Data Center Maintenance Management Software (DCMMS) Solution.


Interop New York
October 20-21, 2010

Our team is also exhibiting at the Fall Interop conference and tradeshow at the Javits Convention Center in New York City. The event runs from October 18-22 with the tradeshow open October 20-21. This year’s conference features the Enterprise Cloud Summit: 2 days devoted to cloud computing: standards, infrastructure decisions and economics to transform your IT organization.

PTS partner Enterasys Networks is the lead Interop Network (show network) provider and is providing personal tours of the network. Make sure you visit us at booth #756 across from the interoperability and show network area for a tour.

Data Center Design News

Our data center design experts are often asked to share insights with leading industry publications. Here is a sampling of our recent appearances:

Upgrading Building Wiring To Support Gigabit & Higher
Use The Newest Technologies & Follow Latest Standards
PROCESSOR, Vol.32 Issue 18

Cabling projects are so disruptive and chaotic, most companies wait until they expand existing facilities or move to a new one before replacing cabling. Cabling expert Andrew Graham shares his thoughts on Gigabit Ethernet (GbE) and the need for faster networks and consequent wiring upgrades.

Building a Data Center: Tips for a Smooth Process
Data Center Post, August 27, 2010

Michael Petrino, vice president at PTS Data Center Solutions, offers tips for selecting a professional services firm, coordinating internal and external data center design teams, and ensuring a smooth transition during the data center build process.

Data Center Events Schedule

Summer is quickly coming to an end and we’re gearing up for a busy fall. Before you head out for the Labor Day weekend, here’s a recap of our upcoming events schedule for the month of September.

September 14-15, 2010 – 7x24 Exchange Borgata Event
PTS is pleased to participate in the 7x24 Exchange Delaware Valley Chapter’s Annual Fall Conference. The event is in Atlantic City at the Borgata and will include a number of presentations and panel discussions related to sustainable data center design, including data center performance measurement, EPA updates, the “Buy vs. Build” debate, etc. Click here for more info.

September 15, 2010 – QuikEnvision 3rd Annual Technology Conference
PTS is pleased to sponsor QuikEnvision 2010, the 3rd Annual Technology Conference presented by Quality Technology Solutions. The event is in New York City and presents strategies for delivering business value with Information Technology. Attending this conference will help you to identify IT strategies and resources that will help your business save money, improve service and create competitive advantages. Click here for more info.

September 22, 2010 – “Beef Up Your Data Protection” Seminar
RSVP today to join PTS Data Center Solutions, Compellent and ExaGrid Systems, along with your fellow IT and data center operations peers for a complimentary lunch seminar on Wednesday, September 22nd at 11:30 a.m. at Ruth's Chris Steak House in New York City. Entitled “Beef Up Your Data Protection”, the seminar will focus upon PTS Data Center Consolidation Consulting, Compellent Storage Area Networking, and ExaGrid Disk Backup. All attendees will be entered in a raffle for a free Apple iPad. Click here for more info.

Coming up in October, PTS will be working with manufacturer partner, Enterasys, during the Interop NY event. Our team will also be presenting and exhibiting at the Fall 2010 Data Center World Event in Las Vegas. Please visit us at booth #207 and experience our new Data Center Maintenance Management Software (DCMMS) solution. We hope you’ll join us.